The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Integrated / Omnichannel Campaign
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Integrated / Omnichannel Campaign
Sewer Delivery
Agency: GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client: Pizza Hut Category: Integrated / Omnichannel Campaign
#JoyOfGettingOlder Campaign
Agency: HeimatTBWA\ Germany
Client: Zurich Insurance Category: Integrated / Omnichannel Campaign
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaign
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Integrated / Omnichannel Campaign
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Battle of the Baddest - Integrated
Agency: Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client: General Entertainment Authority Category: Integrated / Omnichannel Campaign
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Integrated / Omnichannel Campaign
Visit Sweden (not Switzerland)
Agency: Forsman & Bodenfors / Sweden + Bleck Film / Stockholm + Mindshare / Stockholm
Client: Visit Sweden Category: Integrated / Omnichannel Campaign
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Skillbard / New York City + Active Theory / New York City + Hornet / New York City
Client: Spotify Category: Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG026M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG027M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG028M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG029M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG030M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client:
Pizza Hut
Title:
Sewer Delivery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG031M
Award:
2024 Health & Wellness Merit Award
Agency:
HeimatTBWA\ Germany
Client:
Zurich Insurance
Title:
#JoyOfGettingOlder Campaign
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW071M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW072M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM085M
Award:
2024 Direct Marketing Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM086M
Award:
2024 Direct Marketing Merit Award
Agency:
Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client:
General Entertainment Authority
Title:
Battle of the Baddest - Integrated
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM087M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM088M
Award:
2024 Direct Marketing Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM089M
Award:
2024 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Sweden + Bleck Film / Stockholm + Mindshare / Stockholm
Client:
Visit Sweden
Title:
Visit Sweden (not Switzerland)
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM090M